August 9, 2006

permalinkUNIQLO Container Stores Arrive!

WHO :
UNIQLO--Japan's most popular apparel retailer and worldwide leader in casual wear.
WHAT :
“UNIQLO is Everywhere”--- Arriving from Tokyo, Uniqlo “container stores,” in the form of a ship's cargo container go directly from the pier to the streets to bring the best of UNIQLO to all New Yorkers in a unique and convenient way.
The 20' W X 8' D X 8' H container stores designed by LOT-EK, weigh approximately 15,000 pounds fully loaded. This includes merchandise, IT equipment and the container itself.
WHEN :
The UNIQLO container stores will appear beginning Labor Day weekend, September 1-3 and continue every subsequent weekend until the Uniqlo Global Flagship store opens this October 2006 in SoHo.
WHERE :
Different locations for different people to illustrate UNIQLO's democratic philosophy.
The locations will include a wide variety of New York City neighborhoods such as:
West Village, NYU area, East Village, Upper West Side, Union Square, Upper East Side, Jones Beach, Cobble Hill Brooklyn, Coney Island.
The merchandise will vary according to time and location to reflect the unique demographic of each neighborhood's customers.
WHY :
The UNIQLO Container Stores announce the arrival of Uniqlo to NYC and are precursors to the 36,000 square foot UNIQLO SoHo global flagship, due to open in the Fall. The new SoHo global flagship will be the boldest and most innovative example of modern Japanese style outside of Japan.
HOW :
UNIQLO Container Stores will arrive on a flatbed truck and lifted via a crane and placed onto the street.